Sugarcoating
Sugarcoating means to talk about or describe something in a way that makes it seem more pleasant or acceptable than it is.
It's used as an act of taking an evil ideology or act, and try to make it seem OK to do.
List of Villains that do this
People
Groups/Organizations
Ideologies
Bakky Visual Planning
The Fandom Menace
https://www.salon.com/2022/06/30/marvel-star-fandom-menace-gamergate/